Digital Marketer – Manufacturing

Department: Marketing

Reports to: Brand Manager / Head of Marketing

Purpose of the Role:

To ensure the company’s brands are visible, engaging, and competitive in digital spaces. The Digital Marketer will lead digital campaigns, optimize website and social platforms, and support brand growth through data-driven strategies.

Key Tasks and Responsibilities:

• Develop and implement digital marketing strategies to increase brand awareness and engagement.
•  Manage company website and social media platforms including content creation, scheduling, and optimization.
• Track, analyze, and report on digital marketing metrics such as website traffic, social media engagement, email open rates, and conversions.
• Create email marketing campaigns and manage mailing lists.
• Conduct keyword research and SEO optimization for all digital content.
• Generate advertising briefs and coordinate with creative teams for campaign materials.
• Monitor online brand presence and respond to customer interactions.
• Generate sales leads,pipelines and convert online leads to actual sales

• Develop digital activation plans for new and existing products.
• Support sales by driving leads through targeted digital campaigns.
• Coordinate digital sponsorship and partnership initiatives to enhance brand image.
• Maintain and update client databases in the marketing system.
• Participate in ongoing digital marketing training and development.

Qualifications and Experience:

• Bachelor’s degree in Marketing, IT, or a related field.
• Minimum of 2–3 years’ experience in digital marketing or similar role.
• Strong understanding of current online marketing concepts, strategy, and best practices.
• Experience in SEO, SEM, email marketing, social media, and display advertising campaigns.
• Experience working in a manufacturing company is an added advantage.

Skills and Competencies:

•  Proficient in digital tools such as Google Analytics, AdWords, Meta Business Suite, Mailchimp, etc.
• Strong content creation, copywriting, and communication skills.
• Ability to manage multiple projects and meet deadlines.
• Excellent analytical and problem-solving skills.
• Creative, adaptable, and detail-oriented.

Personal Attributes:

•  Proactive and results-driven.
•  Team player with a collaborative mindset.
•  Passion for digital marketing and brand storytelling.
• Eager to stay up-to-date with digital trends and technologies.

Email applications to: people@peoplebrand.co.ug