Marketing and Communications Manager
Reports to Deputy Chief Executive Officer
Direct Reports Marketing & Communications Officer
Job Purpose
To provide strategic branding, marketing and communications support to the Bank to enable it to achieve its vision and revenue growth targets.
- Lead the development of a fit for purpose marketing, branding and communication strategy for the organization.
- Execute the annual marketing plan for the organization that includes market research programs, new product launches, events, communications, reporting and budget management.
- Implement/Execute the branding strategy (media campaigns, events, sponsorships CSR) to increase the value and performance of the bank’s products while focusing on developing the brand’s profit and loss performance, image and positioning compared to competitors.
- Implement/execute the public relations strategy (social/digital, print media monitoring, proactive engagements, press releases) to improve the public image of the bank and open up sales avenues.
- Implement/execute the Internal communications strategy (job satisfaction surveys, company information generation and publishing, staff engagements through workshops, newsletters, emails) to improve image and brand of company among its first brand ambassadors (staff).
- Build and maintain SLA based strategic relationships with Support and enabling functions within the organization to enable timely and appropriate service to clients.
- Provide marketing and communications support to the Products Team in development, improvement, testing and launching of Banking Products.
- Take full responsibility for performance management of all direct reports, focusing on all aspects of sound people management e.g., Recruitment, Development, Performance Management, Remuneration and Rewards, Career path planning, On-the-job training, coaching & mentoring and Employee engagement
Qualifications & Skills
University Degree in Business, Marketing or Communications
5+ years’ experience in a mid-level to senior marketing or corporate communications
Broad knowledge of marketing functions, including brand identity management, advertising and sponsorships, public relations, market intelligence and budget management
Successful track record of delivering measurable marketing results and value for money campaigns
Knowledge of the full MS Office suite