Job Purpose/Objective

To develop, implement, and manage the school’s marketing strategy with the aim of increasing student enrollment, enhancing the school’s visibility, and maintaining a positive public image through effective communication and promotional activities.

Duties and Responsibilities

• Develop and execute annual marketing plans and strategies in line with the school’s vision and enrollment targets.
• Design and manage campaigns that promote school programs, achievements, and events to prospective students, parents, and stakeholders.
• Create engaging content for school websites, newsletters, social media, and other communication platforms.
• Organize and manage school promotional activities such as open days, career fairs, community outreach, and media engagements.
• Liaise with design and printing vendors to produce branded materials like banners, flyers, and admission brochures.
• Monitor and report on the effectiveness of marketing strategies, including enrollment numbers and public engagement metrics.
• Ensure that the school’s branding and identity are consistent across all materials and platforms.
• Manage school photography, videography, and documentation for events and campaigns.
• Maintain strong relationships with media houses and local influencers to promote school programs.
• Respond to inquiries from potential students and parents regarding school programs and admissions.
• Maintain and update the school’s digital platforms regularly.
• Conduct market research to understand competitor schools and recommend relevant strategies.
• Coordinate internal communication on promotions and school values with staff and students.
• Prepare and submit regular marketing reports to management.
• Any other duties assigned by the school administration.

Educational Qualifications and Experience

• A Bachelor’s Degree in Marketing, Mass Communication, Public Relations, Business Administration, or related field from a recognized institution.

Knowledge, Skills and Competencies

• Strong understanding of marketing principles and practices.
• Excellent verbal and written communication skills.
• Digital marketing and social media proficiency.
• Photography, video editing, and basic graphic design skills are a plus.
• Ability to work under minimal supervision and meet deadlines.
• Creative thinking and attention to detail.
• Strong interpersonal skills with the ability to relate to students, parents, and staff.
• Integrity, flexibility, professionalism, and a positive attitude.
• Ability to plan and coordinate multiple campaigns simultaneously.

Fresh Graduates are encouraged to apply

Email your application to : people@peoplebrand.co.ug